Vancouver’s unique boutique creative/production house, Goldtooth Creative Agency Inc., swaggers onto the screens of North American and European TV audiences February 12 with a CG television trailer for the highly-anticipated sandbox shooter Crysis® 3.
The 30-second spot will be broadcast during the lead up to the game’s North American release on February 19. The trailer will be broadcast globally within a week of launch and also be featured online at www.ea.com.
Retained by San Francisco ad agency Cutwater, Goldtooth Creative handled direction and creative editorial duties, directed motion capture at Animatrik and animated all cameras and characters to be rendered using CryENGINE® 3. The robust engine was used for the lighting and environments featured in the high-resolution network spot.
Directed by Goldtooth’s Chief Creative Officer Kody Sabourin and produced by Goldtooth Creative for Cutwater and Electronic Arts (EA), the new trailer marks the progression of the studio’s creative collaboration with EA, which has included trailer work for EA Sport’s FIFA, Madden and Need for Speed franchises along with Fight Night 4. Goldtooth Creative Agency has also been recognized with several industry awards for its highly regarded work on numerous top AAA console titles from some of the world’s largest publishers and development studios.
“Working with the uber-talented teams at Crytek and Metric Minds was a real pleasure as we dove into the world of Crysis® 3,” said Sabourin. “Rendering and lighting the project with CryENGINE and CineBox was an amazing experience. I’ve never seen the look of a project come together so quickly. This is the future and it was exciting to be a part of it as we continue to develop new ways of using game engines to create content.
“This project had a very challenging timeline, where many partners and vendors came together from around the globe. Everybody was keen to collaborate because they all were excited about the creative while working with a ground-breaking production pipeline,” Sabourin said. “The Goldtooth crew worked closely with the team at Crytek and continued to build our long-standing relationship with EA while developing a new creative partnership with the talented team at Cutwater.”
Stay tuned for more Goldtooth Creative goodness with an additional Crysis®3 gameplay trailer still to come. Be sure to watch the high-end opening sequence of Crysis® 3 that Goldtooth, in collaboration with Crytek, fully rendered in studio to kick off the action in the best-looking FPS of its generation.
For more information, contact:
Kerry McDowall/Greg Bosworth,
Goldtooth Creative Agency, Inc.,
Developed by award-winning Crytek and published by Electronic Arts, Crysis 3 lets players take on the role of ‘Prophet’ as he returns to New York only to discover that the city has been encased in a Nanodome created by the corrupt Cell Corporation. The New York City Liberty Dome is a veritable urban rainforest teaming with overgrown trees, dense swamplands and raging rivers. Within the Liberty Dome, seven distinct and treacherous environments become known as the 7 Wonders. This dangerous new world demands advanced weapons and tactics, including the Nanosuit. Equipped with superhuman powers including cloaking, armor and enhanced visor abilities, the Nanosuit is the ultimate tool that allows players to assess, adapt and attack whatever the 7 Wonders throws at them. In addition to the Nanosuit, players will wield the powerful Predator bow and devastating alien weaponry to become the deadliest hunter on the planet.